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Building a Business Development Culture

A Practical Guide for Consulting Leaders

This guide was created with the generous contributions of 20 directors, partners, and consultants from leading management consulting firms. All united by a common goal: helping consulting leaders unlock the full potential of their teams.

This paper tackles the challenge head-on, offering recommendations and practical strategies including:

  • Shift the conversation from business development to talking about the value you deliver
  • Teach consultants business development techniques compatible with a trusted adviser role
  • Encourage consultants to report on changing client priorities


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